Conceptualized/Executed Brand, Event and Marketing Strategy for Top Summit

Create and execute a comprehensive brand, event, and marketing strategy for The Top Summit, a high-profile conference designed to promote a new app targeting professionals. The goal was to establish a strong event identity, attract an audience aligned with the target market, and achieve high attendance and engagement.

Strategy

Brand and Identity developement

Influencer/Speaker Marketing

Paid Advertising

Social Media Marketing

Email Marketing

Challenge

The project began with a blank slate—there was no name, branding, website, or promotional plan for the event. Everything, from the core identity to the tactical execution, had to be developed from scratch. Additionally, attracting an audience of professionals who matched the app’s target market required strategic planning and precise messaging to ensure alignment. There was also the challenge of time sensitivity: delivering a fully realized, high-profile event with a compelling speaker lineup and robust marketing strategy under a tight timeline required flawless execution and coordination.

Results

The Top Summit exceeded all expectations, selling out in just two days. Attendance was strong, with participants closely matching the professional profile of the target audience. The event successfully established a recognizable and aspirational brand, creating a solid foundation for future iterations.

In addition to the event’s success, its momentum provided an ideal platform to launch the associated app, generating significant buzz and credibility within the target market. Marketing efforts achieved exceptional engagement across social media channels, fostering a sense of community among attendees and amplifying the event’s visibility.

48 Hours

Sold out Attendance

24 hours

Sold Out App Pre-Sale

Process

1. Building a Brand from the Ground Up

Named the event The Top Summit to reflect aspiration and professionalism, aligning with the app's core values.
Developed the event's tagline and hashtag (#SeeYouAtTheTop) to create a memorable and engaging identity.
Designed the event logo, website, and all branding assets to establish a polished and cohesive visual identity.

2. Speaker Acquisition and Content Planning

Identified and secured high-profile speakers who resonated with the professional target market, including Rachel Hollis as the keynote.
Developed a content plan focusing on actionable insights and inspiration, tailored to the audience's needs and interests.

3. Comprehensive Marketing Strategy

Created a multi-channel marketing plan, including social media campaigns, email marketing, and influencer outreach, to generate awareness and excitement.
Leveraged the hashtag #SeeYouAtTheTop to encourage organic social sharing and engagement among attendees and speakers.
Designed targeted promotional materials that highlighted the event's value, including speaker announcements and agenda highlights.

4. Sales and Ticketing Execution

Designed a seamless ticketing process integrated into the event website, ensuring a frictionless registration experience.
Used urgency-driven messaging in marketing campaigns, emphasizing the exclusivity of the event to drive immediate sales.

"Kristen is a marketing genius with the rare ability to take a vision and turn it into a sold-out success. Kristen didn’t just create an event; she built a brand that resonated with our audience and set the foundation for future growth."